Unit 13 - Advertising

Question 1

an unpaid form of promotion—oral or written—in which satisfied customers tell other people how much they like a business, product, service, or event

Answer 1

word-of-mouth advertising

Question 2

a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy

Answer 2

ad(vertisement)

Question 3

complete, planned course of action formulated to achieve defined objectives in marketing, public relations, quality enhancement, revenue generation, safety standards, etc.

Answer 3

campaign

Question 4

a document stating the facts and points of law of a client’s case

Answer 4

brief

Question 5

a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards

Answer 5

target customer

Question 6

a sum of money allocated for a particular purpose

Answer 6

budget

Question 7

task of a media agency and entails finding media platforms for a client’s brand or product.

Answer 7

media plan

Question 8

advertising-expense budgeting method based on what a brand’s or firm’s competitors are estimated to be spending

Answer 8

comparative-parity method

Question 9

introduce (a new product or publication) to the public for the first time

Answer 9

to launch

Question 10

promotion that supplements or coordinates advertising

Answer 10

sales promotion

Question 11

a marketing technique whereby information about a company’s goods or services is passed electronically from one Internet user to another.

Answer 11

viral marketing

Question 12

a service business dedicated to creating, planning, and handling advertising for its clients

Answer 12

advertising agency

Question 13

small and packaged portion of merchandise distributed free esp. as an introduction to potential customers

Answer 13

free sample