Unit 1: Setting Up A Business Flashcards
Business
An activity that requires the organisation of resources to achieve a reward, whilst running a risk
Entrepreneur
An individual with an idea or business
Gap in the market
A business opportunity that is either a completely new idea or adds something different to an existing product or service.
Franchise
The legal right to use the name and logo of an existing firm and sell the same products.
Business Aim
A stated target for the future. For example, a new business may have the aim to survive its first year of trading.
Business Objective
A clearly defined target for a business to achieve over a certain period of time.
Growth
An increase in turnover(sales), market share or profit.
Profit
What is left after costs have been deducted from revenue.
Profit Margin
Profit made as a proportion of sales revenue.
Sales
The amount sold or the value sold.
Market Share
The proportion of total market sales sold by one business.
Customer Satisfaction
How happy the customer is with the product or service.
Ethics
The moral questions on which decisions are made and the impact the business has on its internal and external environment.
Turnover
The value of sales made during the trading period, also called revenue.
Stakeholder
An individual or group with an interest in a business, such as employees, customers, managers, shareholders, suppliers, competitors and the local community.
Business Plan
A statement showing how a business sets out to achieve its aims and objectives.
Funding
The capital provided for the various stages of business growth by different sources of finance, either on a short- or long-term basis.
Forecast
A technique where the business attempts to estimate future sales, or other financial variables.
Risk
The potential for loss but rewards in business make it a calculated gamble.
Uncertainty
Not knowing the future, or what is going to happen.
Sole Trader
The most common form of business organisation, often just one person
Partnership
The simplest way two or more people can be in business together where partners are jointly and personally responsible for debts.
Unlimited liability
Unincorporated businesses, such as sole traders and partnerships, have unlimited liability, which means that the owners are responsible for all the business’s debts.
Incorporation
The process of forming limited liability company such as a private limited company or PLC.
Limited Liability
Investors (shareholders) in a limited company can only lose their investment in the business if it fails; they cannot be forced to sell assets to pay off the firm’s debts.
Technology
In relation to business location, this refers to the use of e-technology, such as the Internet and email, to create a virtual market between the business and the consumer.
Logistics
The process of buying, managing and delivering goods, from the point of manufacture to the end customer.
Market Research
Research that enables a firm to find out about its market, its customers and its potential customers
Primary Research
Gathering new information specifically for the purpose identified by the business
Secondary Research
Research that uses information that has already been gathered for another purpose
Questionnaire
A set of questions designed to discover information relating to a product or service. These may be left for consumers to complete themselves, carried out by using face-to-face interviews by researchers or from the basis of a telephone or postal survey
Internet Research
Using information that has already been published on the internet to gather information about the market for a firm’s products or services
Telephone Survey
A series of set questions delivered over the telephone to consumers as a method of primary research
Supplier Feedback
Gathering information from companies that supply products or services on their forecasts for what is likely to happen in the market in the future
Customer Feedback
Formal or informal responses from customers to the product or service offered by a business
Focus Group
In-depth discussion with a small group of consumers (8-10), which probes their feelings towards a product or service.
Marketing Mix
The 4 major variables for which decisions must be made when marketing a product
Product
The service or physical good being sold by the company
Price
The amount charged by a business for its product or service
Promotion
All the ways a business communicates to consumers with the aim of selling products.
Place
The methods used by a firm to sell its products or services to consumers
Product range
The collective term given to all the products made or sold by a business
Product differentiation
Attempting to make your products stand out from those of your rivals through advertising, design or different product features
Demand
The quantity that consumers are willing and able to buy at the current price level