Chapter 1: Starting a Business Flashcards
Business
an activity that requires the organisation of resources to achieve a reward, whilst running a risk
Entrepreneur
an individual with an idea or business
Gap in the market
a business opportunity that is either a completely new idea or adds something different to an existing product or service.
Franchise
The legal right to use the name and logo of an existing firm and sell the same products.
Business Aim
A stated target for the future. For example, a new business may have the aim to survive its first year of trading.
Business Objective
A clearly defined target for a business to achieve over a cetain period of time.
Growth
An increase in turnover(sales), market share or profit.
Profit
What is left after costs have been deducted from revenue.
Profit Margin
Profit made as a proportion of sales revenue.
Sales
The amount sold or the value sold.
Market Share
The proportion of total market sales sold by one business.
Customer Satisfaction
How happy the customer is with the product or service.
Ethics
The moral questions on which decisions are made and the impact the business has on its internal and external environment.
Turnover
The value of sales made during the trading period, also called revenue.
Stakeholder
An individual or group with an interest in a business, such as employees, customers, managers, shareholders, suppliers, competitors and the local community.