Unit 1 - LAA2 - Conformity Flashcards
What is meant by conformity?
Changing your behaviour/belief due to real or imagined group pressure
What is the key term for changing your behaviour because of group pressure?
Conformity
Why do we change our behaviour/beliefs
Due to real or imagined group pressure
What happens as a result of real or imagined group pressure?
We change our behaviour
WHY do we conform?
To fit in with a group
Give an example of real group pressure
The physical presence of people
What is this an example of?
“the physical presence of people”
Real group pressure
Give an example of imagined group pressure
Thinking you will be judged for behaviour
What is this an example of?
“thinking you will be judged for behaviour”
imagined group pressure
Name the two explanations for conformity
ISI (informational social influence) and NSI (Normative social influence
What does ISI stand for?
informational social influence
What does NSI stand for?
normative social influence
What does is meant by normative social influence?
desire to be liked
Why do we conform to be liked?
because we want to fit in and avoid riddicule
What do we try to avoid in NSI?
riddicule/ social rejection
What is meant by group norms?
Behavior that is seen as normal/typical for that group
What is the term for ‘Behavior that is seen as normal/typical for that group’
group norms
How do group norms influence behaviour?
they guide the groups behaviour and keeps them together
How do we join the group?
we adopt the norms of the group
Why do we adopt the norms of the group?
to avoid riddicule and gain acceptance
What is meant by an emotional process?
behaviour is driven by our emotions
How is NSI an emotional process?
we join a group because we want to be liked and accepted
What is meant by informational social influence?
desire to be right
Why do we conform to be right?
because we lack knowledge on how to behave