Unit 1 - LAA2 - Conformity Flashcards
What is meant by conformity?
Changing your behaviour/belief due to real or imagined group pressure
What is the key term for changing your behaviour because of group pressure?
Conformity
Why do we change our behaviour/beliefs
Due to real or imagined group pressure
What happens as a result of real or imagined group pressure?
We change our behaviour
WHY do we conform?
To fit in with a group
Give an example of real group pressure
The physical presence of people
What is this an example of?
“the physical presence of people”
Real group pressure
Give an example of imagined group pressure
Thinking you will be judged for behaviour
What is this an example of?
“thinking you will be judged for behaviour”
imagined group pressure
Name the two explanations for conformity
ISI (informational social influence) and NSI (Normative social influence
What does ISI stand for?
informational social influence
What does NSI stand for?
normative social influence
What does is meant by normative social influence?
desire to be liked
Why do we conform to be liked?
because we want to fit in and avoid riddicule
What do we try to avoid in NSI?
riddicule/ social rejection
What is meant by group norms?
Behavior that is seen as normal/typical for that group
What is the term for ‘Behavior that is seen as normal/typical for that group’
group norms
How do group norms influence behaviour?
they guide the groups behaviour and keeps them together
How do we join the group?
we adopt the norms of the group
Why do we adopt the norms of the group?
to avoid riddicule and gain acceptance
What is meant by an emotional process?
behaviour is driven by our emotions
How is NSI an emotional process?
we join a group because we want to be liked and accepted
What is meant by informational social influence?
desire to be right
Why do we conform to be right?
because we lack knowledge on how to behave
If we lack knowledge on how to behave, Who and what do we seek?
we seek guidance from the group
What type of situations does ISI appear most in?
ambiguous situations
Why does ISI appear in ambiguous situations?
Because we are unsure of how to behave
Why do we seek guidance from the group if we are unsure of how to behave?
we believe they are more knowledgeable than we are
What do we believe about the group in ISI?
That they are more knowledgeable than we are
What is meant by a cognitive process?
Behaviour is driven by our thought process
Why is ISI a cognitive process?
because we think the group are more knowledgeable than us
What type of conformity is the least permanent and most superficial?
Compliance
What type of conformity is a stronger type of conformity, involving private as well as public change in beliefs and behaviours?
Internalisation
What type of conformity is the deepest and most permanent change?
internalisation
What type of conformity results in a public but not private behaviour change?
Compliance
What type of conformity results in a public but not private behaviour change?
Compliance
What type of conformity is linked to NSI?
Compliance
What type of conformity is linked to ISI?
Internalisation
What type of conformity is the following: When Jenny is with her vegetarian friends she agrees that eating meat is harmful to the environment. However, when she goes home she eats meat every night for her tea.
Compliance
What type of conformity is where individuals look to a group for guidance and adjust their behaviour
Internalisation
What type of conformity is when we conform due to wanting to become a member of the group?
identification
What type of conformity is where individuals publicly and privately change their behaviors and belief to go along with a group?
internalisation
What type of conformity is where an individual accepts the group’s beliefs into their own cognitions?
internalisation
What type of conformity is the following: When Jenny goes to University, she decides to become a Vegan because her roommates are but goes back to eating meat after university
identification
