Unit 1 : Digital Generation Flashcards
Gen Z are also called as what ? ( 2 )
- Digital Generation
- Digital Native
Who are Gen Z ?
- Those who are growing up constantly connected to the world around them through smartphones, tablets, and computers.
What action is different compard to other generations? ( 4 )
- Learn
- Think
- Act
- Respond
List out the year for Baby Boomers ,The Millennials ( Gen Y ) and Gen Z ( 3 )
- Baby Boomers ( 1946 - 1964 )
- Gen Y ( 1981 - 1996 )
- Gen Z ( 1997 - 2010 )
List out the similarity between Gen Y and Gen Z ( 2 )
- Shaped by technology
- Have mostly lived in a mobile-first world
List out the difference between Gen Y and Gen Z ( 3 )
- Shop
- Gen Y prefer in store shopping while Gen Z prefer online shopping
- Interact with brands
- View money
What are some key characteristics and attitudes of Generation Z regarding advertisements, mobile device usage, and financial outlook? ( 3 )
- More ad-averse
- More willing to engage with brands
- Doesn’t find brand texts, notifications or mobile offers invasive
- Spends more than an hour a day on their mobile device
- Many are already thinking about retirement
- Personal debt should be avoid at all costs
- Have a different optinions from the Millennial mindset that “college debt is a part of life”
List out the main characteristics of Gen Z ( 4 )
- Insightful & Savvy
- Responsible Self-Starters
- Risk-Averse & Adaptable
- Tech-Enabled
Explain more on Insightful & Savvy ( 4 )
- Information and knowledge are vastly available
- Know what they know, know what they don’t know
- Can see through disingenuous motives of traditional marketing
- Want to be served in a transparent and socially responsible way
Explain more on Responsible Self-Starters ( 5 )
- Driven, hard-working and generally responsible
- Clever and industrious and are eager to put in hard work to fulfill their dreams
- Believe technology can be their catalyst
- Understand the concept of making money work for them
- Want to create jobs and contribute to a thiving, balanced global economy
Explain more on Risk-Averse & Adaptable （ 3 ）
- Understand that everything can change in a minute
- Cautiously weigh the practicality of their material purchases
- See technology advancing day by day, and know that something that exists today could be improved tomorrow
Explain more on Tech-Enabled ( 3 )
- Access to computers and smart phones at a very early age
- Still crace and value human contact
- Have the ability to learn faster, and have a self-starter mentality that empowers them to igure things out on their own
What are the sterotype of Gen Z ? ( 3 )
- Short attention span
- Multitask - Increase stress level
- Addicted to technology and can’t handle face-to-face interactions
- Expect too much from brands and companies they interact with
- Tend job-hop and ghost employers
Why Gen Z have short attention span?
1.They are able to communicate effectively and concisely
Why Gen Z are multitaskers, which may increase stress level?
- Can thrive in a “chaotic” environment, increase productivity, save money, and time
