(Unit 1) Chapter 1: Business Activity Flashcards
Examples of needs
- Water
- Food
- Shelter
- Clothing
Examples of wants
- Mobile phones
- Cars
- Holidays
What are the 4 factors of production?
- Land
- Labour
- Capital
- Entrepreneur
Land
All natural resources such as minerals, ores, fields, oil and forests.
Labour
The number of people available to work.
Capital
Machinery, equipment and finance needed for production of goods and services.
Entrepreneur
People prepared to take the risk of setting up businesses - they are known as entrepreneurs.
How is scarcity caused?
- There aren’t enough factors of production in the world
- It’s not possible to make all the goods and services needed or wanted by the world’s population
- In other words, the unlimited wants of consumers can’t be satisfied because the factors of production required to produce the goods and services to meet those wants are limited
- This causes scarcity
Opportunity cost examples
- You have enough money to buy the latest CD released from your favourite singer, or you can use the money to buy a Business Studies revision textbook
- You can either go to the cinema with friends or spend the money on a new computer game
- Whichever decision you make will mean that you’ll have to give up the chance of having the other
Opportunity cost examples in businesses and the government
- A business might have to choose between using resources on an advertising campaign, or on a training programme for its employees
- A government might have to choose between building a new school or a new hospital
What are the advantages of specialisation?
- Businesses are far more efficient
- Reduces the cost of production
- Benefits consumers by providing more goods and services at lower prices than before specialisation took place
What are the different types of goods and service businesses produce?
- Consumer goods
- Consumer services
- Capital goods
Durable consumer goods
Durable consumer goods can be used over and over again, for example televisions, computers, cars, tables and chairs.
Non-durable consumer goods
Non-durable consumer goods can only be used once, for example food and drink.
What is ‘adding value’?
This is when a business takes raw materials and turns them into a good or service which it sells to customers at a price greater than the cost of the raw materials used in production.
Ways businesses can add value
- Branding
- Excellent service quality
- Product features
- Convenience
Branding
- Companies spend huge sums of money on advertising and promotional activities
- They do this to build and then maintain their brand
- Branding increases added value because people want to or feel they should buy the item from this particular company
Excellent service quality
- In some industries, providing a high-quality, personalised service can be the difference between being able to charge a high or low price
- The price of a made-to-measure suit will be higher than the price of a ready-made suit
- Personalised service adds value
Product features
- Products that have more features and functions than similars products on the market will allow the producer to charge a higher price
- The mobile phone market is a very good example of how features and functions are used to increase the product’s added value
Convenience
Many consumers have busy lives and will pay a higher price for goods and services which they can have immediately or save them time e.g. ready meals