Unit 1: Business Structure Flashcards
What is a business?
A business is an organisation that produces a good or supplies a service.
What are goods?
Goods are tangible items.
e.g. books or furniture.
What are services?
Services are actions performed by other people to aid the customers.
e.g. Hairdressers and window cleaners.
What is a need?
A need is an essential to our daily lives. (these are also referred to as necessities)
e.g. Food and housing
What is a want?
A want is something we desire. (these are also referred to as luxuries)
e.g. Mobile phones
Why do people own a business?
- People may set up a business to make a profit.
- People may set up a business if they expect to make more income than they could earn working as an employee.
- People may set up their own business so that they can be independent and make their own decisions.
- Setting up a business allows people to do a job they are really interested in.
What is the private enterprise (sector)?
Private enterprise is businesses owned and controlled by private individuals.
e.g. Nike
What is the public enterprise (sector)?
Public enterprise is businesses owned and controlled by the Government.
These products are free at the point of use.
e.g. NHS
What are social or non-profit businesses?
These refer to charities.
What are some aims for a private enterprise business?
Profit, excellent product/service, to develop a new product, sense of achievement, being environmentally friendly.
What is an aim for a public enterprise business?
Provision of excellent service
What are possible aims of a business?
- To make a profit
- Provide excellent customer service
- To have a great image and reputation
- To develop new products
- To offer a diverse range of goods and services
- To become fully sustainable or minimize environmental impact
- To invest in the local community or social projects.
What is a mission statement?
A mission statement describes the purpose of the business and incudes other information such as: its values, its strategies, who the customers are and what makes the business unique.
Do businesses have to prove whether their mission statement is accurate?
Businesses don’t have to prove what they say on their mission statement is accurate. However if it is shown to someone and it is inaccurate it could damage a businesses reputation.
What are objectives?
Objectives are specific measurable targets that work towards and aim.
What are corporate objectives?
Goals for the whole business. These objectives are dependant on the size of the business.
What are functional objectives?
Objectives of each department. These objectives help achieve their corporate objectives.
What is the purpose of an objective?
The purpose is to enable managers to compare the current businesses performance with their objectives to measure the success of the business and review their decisions.
What do objectives need to be?
Specific – Vague objectives don’t tell staff what they are supposed to be aiming for
Measurable – if the objective isn’t measurable the business will not know if it has achieved it or not
Agreed – everyone working towards the objective needs to know about it and agree to it
Realistic – impossible objectives demotivate staff
Timely – Specific timeframe for the objective to be completed in
Describe Profit as an objective
Businesses that are currently making a loss might aim to become profitable. A functional objective of minimizing costs may be set to help achieve this.
Describe Growth as an objective
Many businesses aim to grow as the larger a business grows, the more it is able to use its position in the market to earn higher profits.
What is survival?
Survival refers to a business being able to continue trading, rather than making a loss and being forced to exit the market for another reason.
Describe survival as an objective
Survival is often the main objective for a new business, and it becomes a key objective during periods of strong competition from other companies or when the economy is declining or in recessions.
What is market share?
The businesses sales as a proportion of the industry sales
State the formula for market share
(Businesses sales/industry sales) x 100
What can growth be measured in?
Output, products available.
How can growth be set as an objective?
It is usually set based on revenue.
What can market share for a business depend on?
The sales of the business and the sales of other businesses competing in the same market.
Describe cash flow as an objective
Businesses set cash flow objectives in order to improve their cash flow, so the business can make sure it always has enough money to make the payments that are due.
What is cash flow?
The money that moves in and out of a business over a set period of time.
Describe social as an objective
These objectives relate to benefiting society or the people in need. Ethical objectives are based on moral principles about how businesses treat people and the environment.
Describe long term as an objective
Long term objectives tend to set the direction of the business
Describe short term as an objective
Objectives focusing on a short period of time
What are semi variable costs?
Costs that may change over time. These costs include both fixed costs and variable costs elements.
Describe Profit as an objective
Profit is seen as the most important objective for many businesses.
State the formula for working out profit
Profit = Total Revenue - Total costs
What is revenue?
The amount of money generated by the sales of a product, before any deductions are made.
What can revenue be called as?
Turnover, sales revenue
State the formula for working out revenue
Revenue = Selling price per unit x quantity of units sold
What is revenue affected by?
Sales volume and price
What is fixed cost?
A cost that does not change with output
What is a variable cost?
A cost that changes with output
State the formula for variable costs
Total variable cost = Variable cost per unit x number of units sold
State the formula for average costs
Average costs = total cost/output
What is average costs?
The cost per good.
Why is profit important?
Profit can motivate people
Profit is a good source of finance
Profit can be used to attract investors