Unit 1 AOS 2 KK3 Flashcards
Business model
The way in which the business will run its operations to generate a profit. As circumstances change, the business model may need to be adapted
Online business strengths
They exist solely on the internet
able to avoid expenses associated with brick and mortar such as rent and wages
Increases accessibility
Online business disadvantages
may be higher number of dissatisfied customers since they haven’t seen the product in real life.
Businesses may expose customer across the globe
Types of online businesses
Advertising-based websites, Freemium, Brokerage, Merchant
Advertising-based websites
Free public access and generate revenue through advertising
Freemium
Some applications such as spotify attract large customer base with free service offers
Brokerage
Websites such as eBay brings buyers and sellers together in exchange for a fee when a sale is made
Merchant
Online sellers who operate through their own independent website
Brick and Mortar
A physical location such as a store in a shopping centre
Brick and mortar disadvantages
Far more expensive to establish and maintain
Many f these businesses have to adapt their busines model to stay competitive
harder to compete
Bricks and Mortar strengths
Customers are able to see the products in real life
Better customer connection
Direct to consumer business
businesses that sell their products directly to consumers without any intermediaries such as retailers or wholesalers
Features of DTC
can take form of bricks and mortar and online retail businesses, they have a strong focus on connection with their customers, which leads to customer loyalty
Advantages DTC
lower costs
strong connection to customers
Disadvantages DTC
can be time consuming and less efficient than selling to retailers, business relies on online selling
if businesses rely on online websites they are at risk of exposing customer credit information