Understanding your Target Audience

Question 1

What are some sources of demographic information about specific populations?

Answer 1

age
ethnicity
SES
geography
education
gender
sexual preference
Survey
Online website
Census 
interview  Sources are CDC, Surveys, Stateshealth.org

Question 2

What are some sources of epidemiological information about diseases in populations?

Answer 2

Peer reviewed journals
Federal government, foundation and non-profit sources of qualitative and quantitative
Some of the best include CDC, NHANES, NHIS, BRFSS* (federal and state), RWJF* and Kaiser Family Foundation; various NIH Institutes

Question 3

Why do we want to know the demographic data about our target audience?

Answer 3

Learn about your audience, also used to narrow down your segmentation

Question 4

What is audience segmentation?

Answer 4

The process of dividing the “general public” into relatively homogeneous groups for the purpose of communicating information.

Question 5

What are some possible ways to segment a target audience?

Answer 5

Secondary research (what information already exists about my topic or issue and target audience?) Original research Qualitative techniques
Quantitative techniques

Question 6

2. What is a marketing “persona”? How and why is it used?

Answer 6

representation of target audience.for example peter