Strategy Development Flashcards
What is a S-M-A-R-T objective and what do the letters stand for?
Specific •Measurable •Appropriate Or •Actionable •Realistic •Time bound Who should do what (in clear and realistic terms) •Quantitative •Reflect audience needs •Reasonably achieved •Achieved within a specific time frame
What is a S-M-A-R-T objective and what do the letters stand for?
Specific •Measurable •Appropriate Or •Actionable •Realistic •Time bound Who should do what (in clear and realistic terms) •Quantitative •Reflect audience needs •Reasonably achieved •Achieved within a specific time frame
Why do we want to write measurable objectives?
So we can know that it is realistic and it can be done.Use Measurable Verbs: •count •define •describe •identify •indicate •list
What’s another word for a health objective?
A brief description of the overall health improvement that a health communication campaign or program will support or help achieve
•Some people in public health will call this a
“goal” versus an objective
What’s the difference between a behavioral objective and a communication objective?
Behavioral objective: What do you want members of your target audiences to DO? What ACTIONS do you want them to take?
•WHO will do HOW MUCH of WHAT by WHEN?
Communication objective:Limited to what the communication will achieve. Are the intermediate steps that need to be attained in order to meet the overall behavioral objectives and contribute to the achievement of the overall health objective
Why do we want to write measurable objectives?
So we can know that it is realistic and it can be done.Use Measurable Verbs: •count •define •describe •identify •indicate •list
What’s another word for a health objective?
A brief description of the overall health improvement that a health communication campaign or program will support or help achieve
•Some people in public health will call this a
“goal” versus an objective
What’s the difference between a behavioral objective and a communication objective?
Behavioral objective: What do you want members of your target audiences to DO? What ACTIONS do you want them to take?
•WHO will do HOW MUCH of WHAT by WHEN?
Communication objective:Limited to what the communication will achieve. Are the intermediate steps that need to be attained in order to meet the overall behavioral objectives and contribute to the achievement of the overall health objective
