Health Behavior Theories.

Question 1

What are the Stages of Change?

How would you use them in a health communication campaign?

Answer 1

Precontemplation
Contemplation
Decision/determination
Action
Maintenance
By knowing an individual’s current stage, you can help set realistic program goals.You can also tailor messages, strategies, and programs to the appropriate stage.

Question 2

What are the 6 underlying principles of the Health Belief Model?

Answer 2

Perceived susceptibility—the subjective perception of risk of developing a particular health condition
Perceived severity—feelings about the seriousness of the consequences of developing a specific health problem
Perceived benefits—beliefs about the effectiveness of various actions that might reduce susceptibility and severity (taken together, perceived susceptibility and severity are labeled “threat”)
Perceived barriers—potential negative aspects of taking specific actions
Cues to action—bodily or environmental events that trigger action

Question 3

whats does Diffusion of Innovation describe?

Answer 3

addresses how new ideas, products, and social practices spread within a society or from one society to another.
Relative advantage—is it better than what was there before?
Compatibility—fit with intended audience
Complexity—ease of use
Trialability—can it be tried out first?
Observability—visibility of results