Implementing a Health Communication Program

Question 1

What is a kickoff?

Answer 1

A kickoff event can create broader awareness of the program and promote community involvement. Kickoff events are an excellent way to develop relationships with people who may be willing to get involved in the program. Scheduling an event also creates a deadline, which will help your program avoid unnecessary lag time or protracted preparations.

Question 2

What are some of the elements of newsworthiness?

Answer 2

Controversy/Conflict
•Broad Interest
•Injustice
Irony
•Local peg
Personal angle
•Breakthrough
•Anniversary/Seasonal peg
•Celebrity
•Visuals

Question 3

What are the 4 W’s that must be contained in a news release/press release?

Answer 3

Who
•What
•Where
•When Later Paragraphs
•Why

Question 4

What is “boilerplate” information?

Answer 4

Text or graphics elements designed to be used over and over. For example, you could create a boilerplate for a fax message that contains all the standard fax information that doesn’t change, such as your name, address, and phone number. Then whenever you want to create a new fax, you need only insert the boilerplate rather than retyping the information. put all information of organization

Question 5

What must be included at the top of every press release?

Answer 5

Attention-grabbing headline Not sure