Understanding Human Comm Chapter 2 Flashcards
Definition of Culture
The language, values, beliefs, traditions, and customs people share and learn.
Definition of Coculture
The perception of membership in a group that is part of an encompassing culture.
Definition of Salience
How much weight we attach to a particular person or phenomenon.
Definition of In-group
Groups with which we identify.
Definition of Out-group
Group of people that we view as different from us.
Definition of High-Content Culture
A culture that relies heavily on subtle, often nonverbal cues to maintain social harmony.
Definition of Low-Context Culture
A culture that uses language primarily to express thoughts, feelings, and ideas as directly as possible.
Definition of Individualistic Culture
A culture where members focus on the value and welfare of individual members, as opposed to a concern for the group as whole.
Definition of Collective Culture
A culture where members forcus on the welfare of the group as a whole, rather than a concern by individuals for their own success.
Definition of Power Distance
The degree to which members of a group are willing to accept a differebe in power and status.
Definition of Uncertainty Avoidance
The cultural tendancy to seek stability and honor tradition instead of welcoming risk, uncertainty, and change.
Developing Intercultural Communication
- Tolerance for Ambiguity
- Open-Mindness
Ethnocentrism
Definition of Ethnocentrism
The attitude that one’s own culture is superior to others’.
Definition of Message Richness
A term used to describe the abunance of non verbal cues that add clarity to a verbal message.
Definition of Synchronous Communication
Communication that occurs in real time.
