Understanding Customer Needs Flashcards
Affinity group
A group of people who share a common hobby, interest, or activity or who are united through regular participation in shared outings.
Allocentric
A person whose life is centered on varied interests (the Latin root “allo” means “varied in form”). Allocentrics are outgoing, confident, and curious. Also sometimes called a venturer.
Travels to more exotic locations.
Business travel
A category of travel that consists of travel services provided to a business for an employee who is traveling to conduct the business of the firm.
Buyer psychology
The science of understanding why people make buying decisions.
Demographics
Measurable characteristics—such as age, gender, marital status, income, education, race or ethnicity, religion, household size, and employment or occupation—used to group people with similar characteristics together.
Discretionary travel
Travel that is undertaken because the traveler chooses to do so.
Familiarization (FAM) trip
A trip offered to travel professionals at a reduced rate so they can inspect and experience hotels, resorts, restaurants, and destinations and can sample area attractions and services.
Incentive travel
Travel offered by companies in order to reward employees for their accomplishments.
Leisure travel
Travel bought by individuals or groups for pleasure.
Meeting travel
Travel that is undertaken to attend an organized event or meeting.
Mid-centric
A person who travels in order to break from the routine, and to strike a healthy balance between work and play.
Nondiscretionary travel
Travel in which the traveler has no choice about dates or destination.
Psychocentric
A person whose thoughts are centered on the small, everyday problems of the self. This type of person is inhibited and unadventurous, and values familiarity and comfort in travel. Also sometimes called a dependable or an authentic.
Travels to more familiar locations and commercialized resorts
Psychographics
Characteristics—such as values, attitudes, interests, behaviors, and lifestyle—used to group people with similar characteristics together.
