Business Writing Skills Flashcards

1
Q

Clarity

A

Principle of business writing that refers to the ability to write clearly.

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2
Q

Completeness

A

Principle of business writing that involves presenting all the facts your reader will need to understand and respond to your message.

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3
Q

Conciseness

A

Principle of business writing that means writing the message in as few words as possible.

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4
Q

Copy

A

The written component of various marketing communications, such as brochures and advertisements.

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5
Q

Correctness

A

Principle of business writing that means ensuring that what you’ve written is accurate.

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6
Q

Courtesy

A

Principle of business writing that means including remarks in your writing, showing consideration of your reader’s interests and feelings.

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7
Q

Direct order

A

An organizational format that begins with the most important information — usually the conclusion and perhaps a recommendation.

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8
Q

Editing

A

Cutting and rearranging text for final presentation.

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9
Q

Email

A

Electronic mail; refers to communications sent from one computer to another.

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10
Q

Emoticon

A

Refers to emotion icons or symbols resembling a face and used to express feelings in electronic messages.

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11
Q

Executive summary

A

A special kind of short report that condenses a complex or lengthy subject into one concise page and may be attached to the complete report.

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12
Q

Hook

A

An opening line that pulls the reader into the story.

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13
Q

Informal research

A

Includes any type of fact gathering short of a formal, controlled survey.
Examples include: Internet, office resources, public library, trade associations, promotional materials, company files

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14
Q

Inverted pyramid

A

A style of writing in which key facts are up front, generally in the first paragraph, and sometimes in the lead sentence; supporting details follow in decreasing order of importance.

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15
Q

Netiquette

A

Refers to etiquette rules concerning the proper, professional, and polite way to communicate with people online.

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16
Q

News release (formerly called press release)

A

A formal printed announcement by a company about its activities that is written in the form of a news article and given to the news media.

17
Q

Proofreading

A

The process of checking what you’ve written for changes or corrections that need to be made.

18
Q

Proposal

A

A written document that presents a solution to fulfill a need.

19
Q

Report

A

An orderly, objective written message to assist in decision making or problem-solving.

20
Q

Request for proposal (RFP)

A

Describes a problem to be solved and invites respondents to present their proposed solution.

21
Q

Tone

A

The attitude you convey about your written message.