UK Politics (4) Voting Behaviour - The Media Flashcards
Mass Media
Communication which reaches a wide audience
Examples of mass media
TV, radio, newspapers, social media, advertising.
Partisan…
Support of a particular party, cause or campaign
Purpose of media in a democracy…
Inform
Educate
Platform
Publicity
Advocacy
Chomsky and Hermann’s criticism…
Propaganda Model
Propaganda Model - media shaped by…
Ownership/size
Advertising licence
Sourcing News
Flak and the enforcers
Anti communism/war on terror
Propaganda…
Information which is used to influence an audience and push an agenda.
Spin…
Knowingly providing a biased view of an event…
Partisan Dealignment…
Individuals no longer identify with one political party over a long period
Class Dealignment…
Individuals no longer see themselves as a member of one class and no longer vote along class lines
Apathy…
Lack of interest, enthusiasm or concern
In post war UK working class people were perceived to vote…
Labour
In post war UK middle and upper class people were perceived to vote….
Conservative
In what decade is class dealignment thought to start?
1980’s
Reasons for class dealignment
De industrialisation
Privatisation
Labour moving to the right
Less social solidarity
Is class still a factor in voting behaviour?
Yes, but not as much as it was
Factors explaining partisan dealiignment
Less attachment to two major parties
Fall in party membership
People are less likely to stay in one job
Reasons for voter apathy
They are all the same mentality
The Thatcherite consensus
Scandals
Decrease in ideological differences
Rational Choice Theory…
Voters act like consumers and decide what is best for them.
Older voters are more likely to…
Vote Conservative
Reasons why older voters vote Conservative
More to Conserve
Less idealistic
Shaped by experience
More likely to vote
Other factors influencing voting behaviour
Ethnicity and gender and urban v rural
BAME voters more likely to vote Labour except
Hindus and Sikhs
Traditionally women are more likely to vote…
Conservative
Rural areas more likely to vote
Conservative
Labour do better in…
Cities
