Typography Flashcards

1
Q

Readability

A

deals with large amounts of text and how easy that text is to read
-distinctive type is less readable

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2
Q

Legibility

A

deals with a short amount of text that is instantly recognized

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3
Q

Alignment

A

the invisible line runs right down

-create boundary for type

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4
Q

Align

A

rest/left/center

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5
Q

Justify

A

organized (good)

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6
Q

What is more readable

A

Serifs over san serifs

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7
Q

What is more legible

A

San Serfis

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8
Q

Space

A

is not empty but has meaning

  • form is not present to help define the shape
  • space relies on form
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9
Q

San Serif

A

No serifs, usually no transition larger in height

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10
Q

slab serif

A

vertical stress and blocky

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11
Q

Oldstyle

A

diagonal stress and moderate transition

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12
Q

Script

A

mimic handwriting

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13
Q

Modern

A

vertical stress and radical transition

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14
Q

descender

A

after the baseline

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15
Q

baseline

A

invisible line up which it sits

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16
Q

sender

A

above the height line

17
Q

point

A

measurement of type equal 1/72 and 1/12 pica

18
Q

leading

A

amount of white space

19
Q

kerning

A

adjusting the space

20
Q

posture

A

type stroke will either stand up

21
Q

stress

A

angle through the thinnest part of the curve of a letter

22
Q

transition

A

contrast in the thickness of the stroke

23
Q

serif

A

type that has a “serfs” or feet on the base of letter at at the end of a stroke