Design Rearview Flashcards
Printing
chineses invented paper made from rags and print from images carved into blocks of wood in 750
What Gutenberg invents the Printing Press
Gutenbergs printed the Bible and called the Gutenberg bible in 1455
Newspaper
Looked like the Gutenberg bible
Newspaper Design
magazines were art directed starting in 1920’s
newspaperwere disjoined by printers then editors.
John E. Allen
a designer, promoted what is called “functional design”
his idea: if an element does not serve a purpose
Edmund Arnold
often called the “father of modern newspaper design”
Bigger text type, wider columns and modular layouts
Mario Garcia
combining (writing-editing-designer)
Magazines
can be personalities like people
magazines were disjoined in the modern sense earlier than newspaper, starts around 1920’s
The Aesthetic
modernism, which is less is more
Mehmed Agna
came to the US to design Vanity Fair and Vogue
exercised editorial and artistic judgement
T.M Cleland
Was the first art director of fortune and emptied big and dramatic photos and unadorned layouts
Alexey Brodovitch
work made him one of the most influential art directors
