Basic Design Principles Flashcards
1
Q
Rhythm and Repetition
A
repeating a color, graphic or typographical elements
- using a color in photo as the color of headline type
- Repetition is effective but should break it
2
Q
Formal Balance
A
symmetrical design
3
Q
Informal Balance
A
an asymmetrical design that creates movement across the page
4
Q
Thick
A
“bleed” something goes off the page
5
Q
Within a page
A
using the same spacing between design elements, using an eyeline or running a photo across the gutter
6
Q
Gutter
A
The space between column or between facing page
7
Q
Internal Margins
A
in between page elements
8
Q
External Margins
A
Outside the page
9
Q
Consistency of
A
page elements spacing, fronts and colors
10
Q
Dominent Elements
A
always need one for the reader to care
11
Q
Color
A
consistency of color
12
Q
What so people look at
A
picture, headline/caption, sub-head and story
