typography Flashcards
FUTURE OF AI
would be on par with human capabilities
artificial general intelligence
FUTURE OF AI
has a narrow range of abilities
artificial narrow intelligence
FUTURE OF AI
more capable than a human
artificial super intelligence
FUTURE OF AI
AI algorithm that generates text based on text input
text to text generative
FUTURE OF AI
type of artificial intelligence technology that can produce various types of content including text, imagery, audio, and synthetic data
generative AI
FUTURE OF AI
use and development of computer systems that are able to learn and adapt without following explicit instructions, by using algorithms and statistical models to analyze to draw inferences from patterns in data
machine learning
CONTEXT OF JOURNALISM
Collecting, writing, editing, and presenting of news in newspapers, magazines, radio and television broadcasts or the internet.
journalism
CONTEXT OF JOURNALISM
regularly scheduled publication containing news, information, and advertising, usually printed on relatively inexpensive, low-grade paper such as newsprint. Newspapers are classified according to release, circulation, and size
journalism
CONTEXT OF JOURNALISM
Sometimes called “news criteria,” they determine how much prominence a news story is typically given by a media outlet, and the attention it is given by the audience
news value
CONTEXT OF JOURNALISM
types of news values
- Timeliness
- Impact
- Prominence
- Proximity
- Conflict
- Human Interest
- Unusualness/Oddity
CONTEXT OF JOURNALISM
journalism and associated newspapers that present little or no legitimate, well-researched news while instead using eyecatching headlines for increased sales. Techniques may include exaggerations of news events, scandalmongering, or sensationalism.
yellow press
CONTEXT OF JOURNALISM
describe the practice of bribing journalists to write stories that are favorable or positive to a person or a company
envelope journalism
TYPOGRAPHY AND TYPEFACE
(the art of arranging letters and text in a way that makes the copy legible, clear, a visually appealing to the reader
typography
TYPOGRAPHY AND TYPEFACE
variations in typefaces like size and weight
font
TYPOGRAPHY AND TYPEFACE
family of fonts
- times new roman
typeface
TYPOGRAPHY AND TYPEFACE
typeface with small decorative edges
serif
TYPOGRAPHY AND TYPEFACE
no decorative edges or strokes
sans serif
TYPOGRAPHY AND TYPEFACE
mimics the stroke of a paintbrush
script
TYPOGRAPHY AND TYPEFACE
refers to the importance or value given to a part of the text-based content
emphasis
TYPOGRAPHY AND TYPEFACE
a font can be applied in all different sizes and can be used to create visual hierarchy which is important function of the legibility of text
size
TYPOGRAPHY AND TYPEFACE
how thick or thin the characters are displayed
weight
TYPOGRAPHY AND TYPEFACE
refers to a conscious effort to organize the different text elements in a page
organization
TYPOGRAPHY AND TYPEFACE
refers to how the text is positioned in the page. This can be left, right, center or justified.
alignment
TYPOGRAPHY AND TYPEFACE
refers to how near or how far are the text elements from each other
proximity
TYPOGRAPHY AND TYPEFACE
refers to consistency of elements and the unity of the entire design
repetition
TYPOGRAPHY AND TYPEFACE
refers to how fitting or suitable the text is used for a specific audience, purpose, or event.
appropriateness
TYPOGRAPHY AND TYPEFACE
refers to the vertical stem that extends above the mean line of a font, in other words, the taller part of a lowercase letter or the upper portion of an uppercase letter.
ascender
TYPOGRAPHY AND TYPEFACE
refers to the part of the letter or character which sits below the central x-line.Think about the lines below the central line on letters like y, g, or q
descender
TYPOGRAPHY AND TYPEFACE
adjusting the space between letters throughout an entire word.
tracking
TYPOGRAPHY AND TYPEFACE
like tracking in that it determines the space between two letters or characters. However, tracking adjusts space equally through a whole word, kerning only adjusts the distance between two letters
kerning
TYPOGRAPHY AND TYPEFACE
distance between two rows of text from the baseline of the upper row to the baseline of the lower row
line height
TYPOGRAPHY AND TYPEFACE
how text is spaced vertically in lines
leading
TYPOGRAPHY AND TYPEFACE
the line on which most letters sit
baseline