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MEDIA AND INFORMATION LITERACY > typography > Flashcards

typography Flashcards

1
Q

FUTURE OF AI

would be on par with human capabilities

A

artificial general intelligence

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2
Q

FUTURE OF AI

has a narrow range of abilities

A

artificial narrow intelligence

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3
Q

FUTURE OF AI

more capable than a human

A

artificial super intelligence

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4
Q

FUTURE OF AI

AI algorithm that generates text based on text input

A

text to text generative

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5
Q

FUTURE OF AI

type of artificial intelligence technology that can produce various types of content including text, imagery, audio, and synthetic data

A

generative AI

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6
Q

FUTURE OF AI

use and development of computer systems that are able to learn and adapt without following explicit instructions, by using algorithms and statistical models to analyze to draw inferences from patterns in data

A

machine learning

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7
Q

CONTEXT OF JOURNALISM

Collecting, writing, editing, and presenting of news in newspapers, magazines, radio and television broadcasts or the internet.

A

journalism

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8
Q

CONTEXT OF JOURNALISM

regularly scheduled publication containing news, information, and advertising, usually printed on relatively inexpensive, low-grade paper such as newsprint. Newspapers are classified according to release, circulation, and size

A

journalism

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9
Q

CONTEXT OF JOURNALISM

Sometimes called “news criteria,” they determine how much prominence a news story is typically given by a media outlet, and the attention it is given by the audience

A

news value

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10
Q

CONTEXT OF JOURNALISM

types of news values

A
  • Timeliness
  • Impact
  • Prominence
  • Proximity
  • Conflict
  • Human Interest
  • Unusualness/Oddity
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11
Q

CONTEXT OF JOURNALISM

journalism and associated newspapers that present little or no legitimate, well-researched news while instead using eyecatching headlines for increased sales. Techniques may include exaggerations of news events, scandalmongering, or sensationalism.

A

yellow press

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12
Q

CONTEXT OF JOURNALISM

describe the practice of bribing journalists to write stories that are favorable or positive to a person or a company

A

envelope journalism

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13
Q

TYPOGRAPHY AND TYPEFACE

(the art of arranging letters and text in a way that makes the copy legible, clear, a visually appealing to the reader

A

typography

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14
Q

TYPOGRAPHY AND TYPEFACE

variations in typefaces like size and weight

A

font

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15
Q

TYPOGRAPHY AND TYPEFACE

family of fonts
- times new roman

A

typeface

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16
Q

TYPOGRAPHY AND TYPEFACE

typeface with small decorative edges

A

serif

17
Q

TYPOGRAPHY AND TYPEFACE

no decorative edges or strokes

A

sans serif

18
Q

TYPOGRAPHY AND TYPEFACE

mimics the stroke of a paintbrush

A

script

19
Q

TYPOGRAPHY AND TYPEFACE

refers to the importance or value given to a part of the text-based content

A

emphasis

20
Q

TYPOGRAPHY AND TYPEFACE

a font can be applied in all different sizes and can be used to create visual hierarchy which is important function of the legibility of text

A

size

21
Q

TYPOGRAPHY AND TYPEFACE

how thick or thin the characters are displayed

A

weight

22
Q

TYPOGRAPHY AND TYPEFACE

refers to a conscious effort to organize the different text elements in a page

A

organization

23
Q

TYPOGRAPHY AND TYPEFACE

refers to how the text is positioned in the page. This can be left, right, center or justified.

A

alignment

24
Q

TYPOGRAPHY AND TYPEFACE

refers to how near or how far are the text elements from each other

A

proximity

25
Q

TYPOGRAPHY AND TYPEFACE

refers to consistency of elements and the unity of the entire design

A

repetition

26
Q

TYPOGRAPHY AND TYPEFACE

refers to how fitting or suitable the text is used for a specific audience, purpose, or event.

A

appropriateness

27
Q

TYPOGRAPHY AND TYPEFACE

refers to the vertical stem that extends above the mean line of a font, in other words, the taller part of a lowercase letter or the upper portion of an uppercase letter.

A

ascender

28
Q

TYPOGRAPHY AND TYPEFACE

refers to the part of the letter or character which sits below the central x-line.Think about the lines below the central line on letters like y, g, or q

A

descender

29
Q

TYPOGRAPHY AND TYPEFACE

adjusting the space between letters throughout an entire word.

A

tracking

30
Q

TYPOGRAPHY AND TYPEFACE

like tracking in that it determines the space between two letters or characters. However, tracking adjusts space equally through a whole word, kerning only adjusts the distance between two letters

A

kerning

31
Q

TYPOGRAPHY AND TYPEFACE

distance between two rows of text from the baseline of the upper row to the baseline of the lower row

A

line height

32
Q

TYPOGRAPHY AND TYPEFACE

how text is spaced vertically in lines

A

leading

33
Q

TYPOGRAPHY AND TYPEFACE

the line on which most letters sit

A

baseline

MEDIA AND INFORMATION LITERACY (7 decks)

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