core concepts

Question 1

is the ability to develop lifelong learning skills such as accessing, analyzing, evaluating, and creating media

Answer 1

media literacy

Question 2

the skill that allows a person to recognize when information is needed and how he will be able to access, locate, evaluate, and use it effectively in various formats

Answer 2

information literacy

Question 3

ability to understand and use digital technology, communication tools or networks to locate, evaluate, use, create, and share content. This includes the ability to transform data and images through digital manipulation

Answer 3

digital literacy

Question 4

understanding better the values and perceptions of a society, including knowing its historical references, heritage, and communal languages, and decoding interwoven threads of contexts behind and beyond the political and economic aspects

Answer 4

cultural literacy

Question 5

media core concepts and characteristics:

Media contents are carefully crafted and created with an intended message in mind.

Answer 5

authorship

Question 6

media core concepts and characteristics:

media using various aesthetics. media constructed using creative language with its own rules

Answer 6

format

Question 7

media core concepts and characteristics:

negotiation of people for the meaning of media texts

Answer 7

audience

Question 8

media core concepts and characteristics:

media is social and political

Answer 8

content

Question 9

media core concepts and characteristics:

the media industry is mostly a business, everything makes money

Answer 9

purpose

Question 10

media models and theories

media can shape public opinion by determining what issues are given the most attention and has been widely studied and applied to various forms of media

Answer 10

agenda-setting theory

Question 11

media models and theories

Audiences choose to consume a media product based on specific needs

Answer 11

uses and gratification theory

Question 12

media models and theories

Media, particularly television, cultivates in its audiences a way of sensing and seeing the world, thereby shaping their opinions, views, and behavior

Answer 12

cultivation theory

Question 13

media models and theories

dominant, oppositional, and negotiated reading

Answer 13

reception theory

Question 14

media models and theories

The model tries to understand how the population is manipulated, and how the social, economic, political attitudes are fashioned in the minds of people

Answer 14

propaganda model

Question 15

media models and theories

the meaning we ascribe to objects, processes, ideas, concepts, and systems are subjective.

Answer 15

symbolic interactionism

Question 16

media models and theories

society is driven by changes and medium is the message

Answer 16

McLuhan’s Technological Determinism