photography Flashcards
PHOTOGRAPHY
develops our ability to construct meaning from images. To be visually literate, we must interpret the visual elements beyond what it appears to be.
visual literacy
PHOTOGRAPHY
- Process of recording images through a chemical interaction caused by light rays hitting a sensitized surface (celluloid film/negative). Things to consider include type of Camera
photography
PHOTOGRAPHY
Lens-for landscape
wide lens
PHOTOGRAPHY
Lens-for portrait
prime lens
PHOTOGRAPHY
Lens-Subject is far from cameraman
zoom lens
ELEMENTS OF DESIGN IN PHOTOGRAPHY
gives priority to your subject by blurring other elements in the picture
selective focus
ELEMENTS OF DESIGN IN PHOTOGRAPHY
focus evokes emotions from viewers through presentation of elements
emotional focus
ELEMENTS OF DESIGN IN PHOTOGRAPHY
most important things to consider when taking a picture.
Without it pictures will come out underexposed (looking too dark or “gloomy”) or overexposed (“washed out” or too bright).
lighting and shadow
ELEMENTS OF DESIGN IN PHOTOGRAPHY
-The distance between the nearest and the furthest objects giving a focused image. This could be shallow or deep.
depth of field
ELEMENTS OF DESIGN IN PHOTOGRAPHY
simple unit of visual composition. In design, this can be also called a “point.” cannot be anything else, and it can be broken down any further
dot
ELEMENTS OF DESIGN IN PHOTOGRAPHY
if used appropriately, can help to lead the eye of the viewer to the subject of your picture or help frame your subject. Can be helpful in guiding the viewer’s’ eyes to a certain director.
lines
ELEMENTS OF DESIGN IN PHOTOGRAPHY
two-dimensional representation of something we recognize. formed by connecting lines from end to end. may also have embedded meaning
shapes
ELEMENTS OF DESIGN IN PHOTOGRAPHY
visual tool that creates the illusion of depth in two-dimensional forms. A visual field consists of a foreground, middle ground, and background.
dimesional
ELEMENTS OF DESIGN IN PHOTOGRAPHY
The surface of an object; can help make the design feel realistic as it brings ‘feelings’ to it
texture
ELEMENTS OF DESIGN IN PHOTOGRAPHY
brings power to messages and add associations. Different colors will have different cultural associations
hue
ELEMENTS OF DESIGN IN PHOTOGRAPHY
e groups of three colors that are next to each other on the color wheel, sharing a common color, with one being the dominant color, which tends to be a primary or secondary color, and a tertiary
analogous color
ELEMENTS OF DESIGN IN PHOTOGRAPHY
is a mixture of a color with white, which reduces darkness
tint
ELEMENTS OF DESIGN IN PHOTOGRAPHY
mixture with black, which increases darkness
shade
ELEMENTS OF DESIGN IN PHOTOGRAPHY
how dark or bright a color can be
tone
ELEMENTS OF DESIGN IN PHOTOGRAPHY
refers to the intensity of color in an image
saturation
ELEMENTS OF DESIGN IN PHOTOGRAPHY
Warm colors-red, orange, yellow are considered warm and active and when used on a visual medium tend to come forward; Cool colors-green, blue, and purple are cool colors and are perceived as passive and calming.
temperature
PRINCIPLES OF DESIGNS
pulls viewers to a specific element in the image; is when an element stands out in a design. The element can be bigger, bolder, or brighter than anything around it
emphasis
PRINCIPLES OF DESIGNS
a sense of stability in the shot, can be symmetrical or asymmetrical; It can be achieved by using elements of equal or similar weight
balance
PRINCIPLES OF DESIGNS
All elements form a whole
unity
PRINCIPLES OF DESIGNS
Use of contrasting elements (may be in terms of shape, texture, color, or value)
contrast
PRINCIPLES OF DESIGNS
directs the viewer’s eye to follow a perceived action
movements
PRINCIPLES OF DESIGNS
the use of repeating or alternating shapes, colors, or values
rhythm
PRINCIPLES OF DESIGNS
recurring element in the image
repitition or pattern
PRINCIPLES OF DESIGNS
Juxtaposing a small object with a large object exaggerates their size.
scale and proportions
PRINCIPLES OF DESIGNS
how the camera is pointed at the subject. Taking a photograph from different angles, distances, or directions with your camera can change the photograph completely, by altering the subject’s apparent size, shape, or lighting, or changing what you want to highlight about the subject.
perspective
PRINCIPLES OF DESIGNS
applies to any area of design not taken up by other elements such as text, photos, elements. This helps create grouping, add emphasis, and improve legibility.
white space
