Typography Flashcards
Typography definition
the design and study of typefaces
typeface definition
the visual characteristics of a type
how the letters look
font definition
the way a typeface is presented
eg) bold, italic, regular, script, decorative, bold italic
serif definition
the decorative flick or overhang on a letter
sans serif definition
letters without the decorative serif flick
typeface family definition
a group of typefaces with similar attributes like weight and style
typeface ‘treatment’ definition
any effect added to the original typeface
eg) textured, 3D, outlined, condensed, drop shadows are ‘treatments’
What methods are used to create typography?
Manual printmaking
Digital printmaking
Drawing
What are the drawing methods used to create type?
observational drawing
2D and 3D
collage
What are the manual printmaking methods used to create type?
Monotype-plateputsdesignonsurface
relief -
intagilo-linoprint
silkscreen-stencilandinkoverscreen
photography
What are the digital printmaking methods used to make type?
offset
laser
inkjet
What materials are often used when printmaking?
The surface type is applied to
paper
wood
metal
stone
textile
card
glass
clay
plastic
screen
What are the media used to create type?
applications used to create type
pencil
pen
ink
marker
charcoal
crayon
acrylic paint
watercolour
gouache
AI and PhotoShop
What are the structural typeface elements? (type anatomy)
Baseline
x-height
descender
ascender
stem
crossbar
arm
bowl
counter
tail
ear
Kerning definition
the adjustment of space between letters
