Design Principals Flashcards
The design principal ‘figure-ground’ is
perceiving objects in foreground, midground and background
The design principal ‘balance’ is
distribution of visual weight/space/colour
how portions take up more or less space
symmetry and asymmetry make up balance
The design principal ‘contrast’ is
the strong difference between colours/sizes/texture/shapes etc
The design principal ‘cropping’ is
masking/framing/cutting of a visual
The design principal ‘hierarchy’ is
balance from big to small
The design principal ‘scale’
how big something is compared to others
e.g. a person next to a building (big scale difference)
The design principal ‘proportion’ is
how big/small or thick/thin parts of a design is
e.g. thick text is bigger in proportion to fine print
The design principal ‘pattern’ is
repetition and alternating shapes/colours etc
