Types of power Flashcards
1
Q
instrumental power
A
when the text producer/speaker already has power over their receiver, usually due to existing authority or laws
can be imposed by both groups or individuals
2
Q
influential power
A
when the text producer/speaker attempts to gain influence over the receiver through techniques such as persuasion
3
Q
political power
A
power that is exercised by those who have the backing of the law
e.g. politicians or the government
4
Q
personal power
A
power held by individuals as a result of their role or occupation in an organisation; for instance the managing director in a lare organisation
5
Q
social group power
A
power held as a result of being a member of a dominant social group
can be determined by social variables such as gender, class, race, ethnicity etc.
