Power in advertising Flashcards
1
Q
Define member’s resources
A
Creating an image for the text using knowledge the reader may already have
2
Q
What is synthetic personalisation?
A
Building a relationship between the producer and receiver by using pronouns such as ‘we’ and ‘you’
3
Q
What is ‘building consumer’?
A
Positioning the reader as the ideal reader to ensure they become a consumer of the product
