types of marketing Flashcards
1
Q
undifferentiated marketing
A
a market-coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer
2
Q
concentrated marketing
A
used when the firm selects one segment and attempts to capture a large share of this market
3
Q
niche marketing
A
the process of finding small but profitable market segments and designing or finding products for them
4
Q
differentiated marketing
A
a market-coverage strategy in which a firm decides to target several market segments and designs separate offers for each
