level of product Flashcards
1
Q
augmented product
A
a product enhanced by the addition of related services and benefits
2
Q
actual product
A
the tangible features of a product, including styling, quality level, features, brand name and packaging
3
Q
core product
A
a company’s primary promotion, service or product that can be purchased by a consumer
4
Q
extended product
A
placing an established product’s brand name on a new product that is in the same category
