product pricing Flashcards
product-line pricing
setting prices for an entire line of products
product bundle pricing
setting one price for a set of products
optional product pricing
the pricing of optional or accessory products along with a main product
by product pricing
pricing low-value by-products to get rid of or make money on them
two-way product line stretch
a product line extension that simultaneously expands new items both toward the higher and lower ends of the market
line extension
development of a product that is closely related to existing products in the line but is designed specifically to meet different customer needs
brand extension
the use of the same brand name for new products being introduced to the same or new markets
new brand
new product category, new brand name
multibrands
marketing many different brands in a given product category
product line filling
adding more items within the present range of the line
product line depth
the number of product items in a product line
product mix length
total number of items a company carries within its product lines
product mix width
the number of product lines an organization offers
