market segments

Question 1

geo-demographic segmentation

Answer 1

segmenting potential customers into neighborhood lifestyle categories

Question 2

psychographic segmentation

Answer 2

segmenting markets on the basis of personality, motives, lifestyles, and geodemographics

Question 3

demographic segmentation

Answer 3

segmenting markets by age, gender, income, ethnic background, and family life cycle

Question 4

behavioural segmentation

Answer 4

dividing a market into segments based on consumer knowledge, attitudes, uses, or responses to a product