Types Of Data - Q,Q,p,s Flashcards

You may prefer our related Brainscape-certified flashcards:
1
Q

What is qualitative data?

A

Data hay is expressed in works and non-numberixal

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

What is quantitative data?

A

Data that can be counted, usually given as numbers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

What are the strengths of qualitative data?

A

Produces rich detailed data
Gives participants scope to develop their thoughts, feelings and opinions
Has high external validity

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What are the limitations of qualitative data?

A

Difficult to analyse

Comparisons between groups may be difficult to identify

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What are the strengths of quantitative data?

A
  • Simple to analyse and comparisons can be made between groups
  • Objective and less open to bias
  • Easy to replicate
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What are the limitations of quantitative data?

A
  • Narrow in scope and meaning - may fail to represent real life
  • Open to bias and subjective interpretation
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

What is primary data?

A

Data which is the original data that has been collected by the researcher

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What forms of collecting data would be classed as primary data?

A

Conducting an experiment, questionnaire, interview or observation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What is secondary data?

A

Data that has been collects by someone other than the person who is conducting in free research

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

What are the strengths of primary data?

A

It is authentic and obtained for the purpose of a particular investigation - meaning the specifically target the information that the researcher requires

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

What are the limitations of primary data?

A

It requires time and effort to collect, takes a lot longer; more effort, more money etc

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

What are the strengths of secondary data?

A
  • Inexpensive and easily accessed

- Desired information is often already available

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

What are the limitations of secondary data?

A
  • There may be a large variation in the quality and accuracy of secondary data
  • Information may be incomplete/out of data
  • The data might not fit the needs of the investigation
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What is a meta-analysis?

A

Refers to the process of combining results from a number of studies on a particular topic to provide an overall view

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What are the strengths of meta-analysis’?

A

It allows us I view data with much more confidence and results can be generalised across much larger populations

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What are the limitations of meta-analysis’?

A

They may be prone to publication bias - not all relevant sturdiest are selected - researcher may choose to leave out studies with negative or non-significant results

Meaning data may be biased because it only represents some of the relevant data and incorrect conclusions are drawn