Types Of Data Flashcards

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1
Q

Primary data

A

When researcher conducts their own research and analysis their own data

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2
Q

Examples primary data

A

Questionnaires, interviews, observations

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3
Q

Strengths of primary data

A
  • current
  • can control what type of information you want to collect
  • only way to answer new research questions
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4
Q

Define secondary data

A

When researcher analysis data that already exists

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5
Q

Examples of secondary data

A

Office stats, documents, other research

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6
Q

Strengths of secondary data

A
  • quick and inexpensive
  • compare wide range of info
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7
Q

Quantitive data

A

Numerical data

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8
Q

Examples of quantitive data

A

Closed questions,official stats

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9
Q

Strengths of quantitative data

A
  • quick to obtain and analyse
  • easy to present
  • useful for comparing
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10
Q

Qualitative data

A

Descriptive data

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11
Q

Examples of qualitative data

A

Unstructured interviews, observations, personal documents

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12
Q

Strengths qualitative data

A
  • provides in-depth detail
  • explains why and what
  • useful for sensitive topic, ethical issues
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