Interviews Flashcards
Define focus groups
The researcher sets a discussion topic lows the group to tease out responses from each other. The researcher acts as a facilitator helping to keep discussion on topic and encourage members to ppts
Structured interview
- interview schedule used - list of pre set questions and interviewer given instructions how to ask questions
- conducted in the Sam standardised way
unstructured interviews
- informal/in-depth
- few pre set questions and interviewer must be flexible and responsive to interviewee
Semi structured interviews
List of pre set questions, but also have freedom to deviate away from the set list
Example of interviews
Willis learning to labour
- study anti school subcultures
- 12 lads working class boys
- unstructured interviews- identify activities of the lads
- group interviews so more at ease when talking alone to white middle class researcher
Interviewer bias/interviewer effect
Interviewer can have a effect on the results
- characteristics of interviewer
- social desirability bias
- leading interviewee
PERVERT of structured interview
Practical:
- high response rate
- quicker to complete and analyse
- more time & cost than questionnaires
Ethical issues
- easy to follow ethical guidelines
- formal for sensitive issues
Reliability
- higher - large sample and standardised questions
Validity
- lower in compared to unstructured
- interviewer effect can still exist
Evidence
- the British social attitude survey
- annual survey asks approx 3000 what it’s like to live in Britain formed via structured interviews
Reliable
- higher larger sample
Theorist
- favoured by positive = quantitive and reliable
PERVERT of unstructured interviews
P
- harder to obtain sample
- time and cost to compare
- quicker to design and more flexible
E
- easy to follow ethical guidelines
- useful for sometime topics as rapport is built
R
- lower - time consuming and not standardised
V
- high = open questions and rapport
- interviewer effect positive as willing to share the truth
E
- sharpe unstructured interviews how priorities change in secondary school girls
- dobash&dobash 109 women who had experienced physical domestic violence interview lasted between 2-12h
R
- lower smaller sample
T
- interpretivist qualitative, valid and verstehn