types of conformity and explantions Flashcards
what is conformity
a type of social influence defined as yielding to group pressures
what are two types of pressure that can influence conformity
real pressure
imagined pressure
who proposed the three types of conformity
Kelman 1958
Define internalisation
Making the beliefs, values, attitude and behaviour of the group your own
identification
temporary/ short term change of behaviour and beliefs only in the presence of a group
compliance
to follow other peoples ideas to gain their approval or avoid disapproval
informational social influence
when someone conforms because they want to be right and look to others for the correct answer
example of informational social influence
a person following the direction of the crowd in an emergency
evidence that supports ISI
Fein et al. asked ppts to vote after seeing others vote differently, leading most to change their minds
normative social influence
when someone conforms bcause they wanted to be like and accepted by a group
example of NSI
a person starting to smoke because they are surrounded by others who smoke
research support for NSI
Asch (1951)
75% of ppts conformed to an incorrect majority answer in a line judgement task
individuals conform due to a desire for social approval
Research support for ISI
Lucas et al
students conformed more in difficult maths problems, showing they relied on others knowledge
ppl relied on others when lacking own knowledge
Individual differences in NSI
Mcghee and Teevan
found that nAffiliators (people who need social approval) conform more.
NSI is not a universal explanation
Individual difference in ISI
Perrin and Spencer
engineering students were much less likely to conform in Asch type studies
individuals who are more confident in their knowledge are less influenced
