minority influence Flashcards
who conducted a study into minority influence
Moscovici
What does Moscovici’s study demonstrate about minority influence
The role of consistency
aim of Moscovici’s study
To observe how minorities can influence a majority
procedure used in Moscovici’s study
Lab experiment with two confederates and four participants showing 36 blue slides
In the procedure, what did the confederates say about the slides
They said the slides were green on two-thirds of the trials
percentage of participants said the slides were green when confederates were consistent
8%
percentage of participants said the slides were green when confederates were inconsistent
1%
What principle explains why consistency is crucial for minority influence
Augmentation principle
synchronic consistency
all members of the group share the same views
diachronic consistency
When the group remains consistent over time
How does commitment influence majority opinion
suggests the minority’s view is valid and encourages exploration
What effect does flexibility have on minority influence
Makes the minority appear reasonable and cooperative
True or False: Being too consistent can make a minority appear inflexible
true
Fill in the blank: The majority is more likely to be influenced by the minority when they are _______
committed
Fill in the blank: The process of remaining consistent over time is known as _______
diachronic consistency
Fill in the blank: The process of all group members sharing the same views is known as _______
synchronic consistency
Real world application
Civil rights movement
small minority able influence social change
role of consistency
moscovici 1961
when minority group was consistent more likely to influence majority
lack of external validity
Nemeth 1986 criticised moscovici’s work
lab studies did not reflect the dynamic and context dependent nature of minority influence in real world situations
