social influences processes in social change Flashcards
social change
shift in the beliefs or behavior of an entire population, leading to a change in previously accepted norms
minority influence
process by which a minority group persuades the majority to adopt their point of view by being consistent, committed, and flexible
role of internal locus of control in minority influence
allows the minority to resist compliance and disobey authority to promote their viewpoint
what triggers the snowball effect in social change
the minority’s successful attempts to influence the majority, causing the new idea to spread and build over time
What happens to those who refuse to be influenced by the new idea during social change
eventually forced to comply by the majority
what does the term ‘Consistency’ refer to in the context of social change
displaying a consistent viewpoint and intended outcome to appear credible and convince the majority
What is ‘Deeper Processing’ in the context of social change
act of thinking critically about an issue rather than blindly accepting it
enables challenges to existing social norms
Why is ‘Drawing Attention’ important for social change
The majority must first be made aware of the need for change
Augmentation Principle
tendency of the majority to integrate the minority group’s opinion due to the personal sacrifice made by the minority
Snowball Effect
growing momentum of the minority viewpoint as more of the majority begins to pay attention
Social Cryptoamnesia
the phenomenon where the majority knows a social change has occurred but does not recall the source or message behind it
Normative Social Influence
The encouragement of social change by reporting the behavior or attitudes of the majority to urge others to conform
Gradual Commitment
process where following a small request makes it harder to decline larger requests, often called ‘the foot in the door technique
role of minority influence in social change can be slow
moscovici argued that it requires persistence and consistent messaging
