Types And Explinations For Comformity

Question 1

Internalisation

Answer 1

Genuinely accepts group norms 
-
Private/public change in behaviour 
-
Permanent and will persist without group presence

Question 2

Identification

Answer 2

Identify with group so want to be part of it
-
Public change in behaviour though not always private

Question 3

Compliance

Answer 3

‘Going along’ with group 
-
With no change in private opinion 
-
Superficial change: behaviour stops when group is absent

Question 4

Informational social influence (ISI)

Answer 4

Occurs when uncertain and follow because group might be right
-
Occurs most when situation is unclear or when under time pressure
-
Cognitive process

Question 5

Normative social influence (NSI)

Answer 5

To gain social approval rather than rejection
-
Emotional rather than cognitive

Question 6

Research support for ISI

Answer 6

Lucas et al (2006)
-
Gave students hard/easy maths problems 
-
Greater conformity to incorrect answers to harder Qs
-
Most true for students who rated their maths ability as poor 
-
Predicted outcome of ISI

Question 7

Individual differences in NSI

Answer 7

nAfilliators feel greater need for social approval
-
McGee found students high in need of affiliation more likely to conform

Question 8

Research support for NSI

Answer 8

People went along with clearly wrong answer because others did
-
Conformity fell by 12.5% when asked to write down answers

Question 9

Research support for NSI

Answer 9

Asch (1951)

Found many participants went along with clearly wrong answer just to fit in