Types And Explanatons Of Conformity

Question 1

Conformity

Answer 1

A change in a persons behaviour because of pressure/ people or a group.

Question 2

Types of conformity

Answer 2

• compliance
• internalisation
• identification

Question 3

Compliance

Answer 3

• conforms publicly but privately disagrees
• e.g if someone laughs, you may laugh but not find it funny

Question 4

Internalisation

Answer 4

• conforms publicly and privately
• accepted views of group
  E.g person may become veggie after sharing flat with group

Question 5

Identification

Answer 5

• conform both publicly and privately
• feel a sense of group membership
  E.g person supports new footy team if they move

Question 6

Explanations of conformity

Answer 6

• NSI
• ISI

Question 7

NSI

Answer 7

• someone conforms to feel a sense of belonging in a group
• don’t know how to behave so watch others then join in
  E.g people following a fashion trend as they don’t know what to wear

Question 8

ISI

Answer 8

• uncertain what behaviour is right or wrong
• believe someone else is right
• occurs in new situations
  E.g at school if someone doesn’t know the answer, the agree with the majority

Question 9

Strength of NSI

Answer 9

• Asch found many ppts went along with the obviously wrong answer of the other group members
• suggests ppts changed their mind as desired to fit in - NSI effective explanation of conformity

Question 10

Strength ISI

Answer 10

• Jenner’s study
• ppts would move closer to the group estimate than in private when asked to estimate the amount of of beans in a jar
• groups beliefs occur in especially in ambiguous and unfamiliar situations

Question 11

NSI strength

Answer 11

• real life application
• Schulz’s study
• gathered hotel info over week- hanger informing guests about environment benefits of reusing towels- 75% of guests reuse towels
• results showed that guests who received message that contained NSI - guests reduce need for fresh towels by 25% - pps wanted to fit in with majority