Minority Influenece

Question 1

Minority influence

Answer 1

• pressures of majority to conform to the views and behaviour of the majority
• then focus on minority influencing majority
• minority rejects established norm of the majority of group members and persuades the majority to move to position of minority
• likely to lead to internalisation

Question 2

Consistency

Answer 2

• repeating the same message
• over time- consistency in minority’s views increases the amount of interest from other people
• makes others rethink own views

Question 3

2 types of consistency

Answer 3

• synchronic - people in the minority all say the same thing
• diachronic - they have been saying the same thing for some time

Question 4

Commitment

Answer 4

• minority’s engage in extreme activity’s to draw attention to cause
• risk so demonstrates commitments
• increases amount of interest from other majority - augmentation principle