Types And Explanations Of SI ( A Little AO3)

Question 1

What is the research support for normative influences? (Strength)

Answer 1

Jessica Nolan aimed to see if they could change peoples energy using habits. Researchers hunt messages on the front door of houses in Cali every week for a month. The key message was that most residents were trying to reduce their hair energy usage. There were significant decreases in energy usage in first compared to the second, showing that conformity can lead to social change through the operation of NSI making it valid.

Question 2

What is the counterpoint?

Answer 2

However some studies show that peoples behaviour is not always changed through exposing them to social norms.

Question 3

What happened in David Forcrofts review.

Answer 3

He reviewed social norm interventions. This review included 79 studies where the social norms approach was used to reduce student alcohol use. Researchers found only a small reduction in drinking quantity and no effect on drinking frequency. Therefore it seems that using normative influence does not always produce long term social change.