Types and Explanations for Conformity

Question 1

Compliance

Answer 1

• lowest level of conformity
• changing public behaviour not private beliefs
• short term

Question 2

Identification

Answer 2

• changing public behaviour and private beliefs to identify with a group or role
• short term in the presence of the group

Question 3

Internalisation

Answer 3

• deepest level of conformity
• changing public behaviour and private beliefs because yours and the group’s opinions are shared however the private beliefs is kept after the group has left (long term)

Question 4

Informative social influence

Answer 4

• desire to be right
• looking to other who are most likely to be right when we’re unsure of a situation

Question 5

Normative social influence

Answer 5

• desire to be liked
• confirming to fit in with the group because we don’t want to be ridiculed/appear foolish and be left out

Question 6

PEEL strengths

Answer 6

• research support for ISI (maths problem)
• research support for NSI (teens smoking)
• real world applications (energy conservation)

Question 7

PEEL limitations

Answer 7

• doesnt take into account individual differences affect NSI (nAffiliators)