Types And Explainations Of Conformity

Question 1

3 types of conformity from Herbert Kelman

Answer 1

1. Compliance
2. Identification
3. Internalisation

Question 2

What is compliance ?

Answer 2

• lowest level of conformity
• follow other as to gain approval / avoid disapproval
• change is superficial + often stops when group pressure stops
• copy behav publicity, don’t change beliefs privately

Question 3

What is identification?

Answer 3

• middle level of conformity
• conform to opinions / behav of group bc something ab group we value
• identify with group + want to be apart of it
• publicly change to be accepted even if don’t privately agree

Question 4

What is internalisation ?

Answer 4

• deepest level of conformity
• follow others bc believe their point of view correct
• have accepted and internalised their beliefs

Question 5

What are the explaiantions for conformity ?

Answer 5

Have psychological needs that lead to conformity:
1. Informational social influence ISI
2. Normative social influence NSI

Question 6

What is Informational social influence ?

Answer 6

• looking to others for right info
• uncertain about behav/ belief right/wrong. Likely go with group consensus
• want to be right= follow majority
• likely occur when n new situation do don’t know what right.

Question 7

What is Jenness study ?

Answer 7

• whether individual judgements influenced by group discussion
• made individual estimate of number of jelly beans
• discussed in large group
• group estimates made
• individuals second estimate moved towards group estimate

Question 8

What is Normative Social Influence ?

Answer 8

• wanting to be liked/ part of group
• want to seem normal- new situations, want to gain approval
• occurs with strangers when scared of rejection + with friends as concerned about social approval