Minority Influence Flashcards
What is social change?
Occurs when whole societies, rather than just individuals adopt new attitudes, beliefs and ways of doing things
What is minority influence?
Forms of social influence in which minority persuades others to adopt their beliefs, attitudes or behaviours
Examples of minority influence leading to social change
- hitler
- campaigns for same sax couple/ marriage rights
How can minorities have influence on disobeying authority?
They are courageous people who emerged to service as disobedient models. They are likely to have internal locus of control meaning they believe they are in control of events in their life not some external force
who is Moscovichi?
one of the first people to study the process of minority influence in his blue slide/green slide experiment
AMRC of Moscovichi
A- effects of minority influence
M- 6 people asked to view set of 36 blue coloured slides varied in intensity + stated whether slides green or blue. 2 conf=green
R- p’s green (wrong) 8.42%. second g exposed to inconsistent: green 24x blue 12x= green 1.25%. control g no conf= wrong 0.25%
C- consistency key in influencing other p’s
what did Moscovichi’s research do?
inspired wealth of research into minority influence in order to be able to bring about change
how will conflict be created?
minorities who are consistent + committed and flexible
what does consistency mean?
keeping same beliefs, both over time and between all individuals that form the minority
synchronic consistency
everyone saying same thing
diachronic consistency
saying same thing for long time
what does commitment mean?
demonstrating dedication to their position. enagaging in extreme behaviours sometimes to draw attention. risk shows committment to cause
augmentation principle
risk shows commitment to cause
what does flexibility mean?
flexible, co-operative, reasonable is persuasive. adapting and accepting counter argument
