Two C's of marketing test

Question 1

what is the COMPETITIVE market? (Two C’s of marketing)

Answer 1

-businesses that compete with each other for the consumer dollar
-consists of ALL the sellers of a specific product.

Question 2

What’s the formula for a Market share?

Answer 2

revenue of one company ÷ total revenue of the market = market share

Question 3

What is a Market Segment?

Answer 3

a part of the overall market that has similar characteristic (eg; soda drink has a diet segment such as diet coke)

Question 4

What is INDIRECT competition?

Answer 4

products or services competing for your money that are not directly related to each other.

Question 5

what is DIRECT competition?

Answer 5

same product different brand competing for your dollar (eg coke or pepsi)

Question 6

what is the CONSUMER market? (Two C’s of marketing)

Answer 6

The types of consumers who buy products; can be identified in two ways: Demographics and Lifestyle

Question 7

what are the 5 demographic studies?

Answer 7

-Age
-Gender
-Family
-Income level
-Ethnicity/Culture

Question 8

what is Lifestyle? (the consumer market)

Answer 8

the way people live, which includes their VALUES, BELIEFS, and MOTIVATIONS

Question 9

what are the 3 things advertising should do?

Answer 9

-Inform
-Persuade
-Remind

Question 10

what is the Inform section of Advertising?

Answer 10

informing of the function, details of the product
S.L.A.V.E
-Safe
-Legally acceptable
-Attitude acceptable
-Valve acceptance
-Environmentally acceptable

Question 11

what is the Persuade section of advertising?

Answer 11

-convince consumer to purchase
-use techniques such as;
-Emotion, snob, and sex appeal

Question 12

what is the Remind section of advertising?

Answer 12

Through repition and media advertising
-Piggy backing commercials

Question 13

what is the advertising technique of TESTIMONIALS?

Answer 13

-getting famous people to promote your product

Question 14

what is the advertising technique of ORDINARY PEOPLE TESTIMONIALS?

Answer 14

-getting some random at a mall to promote your product

Question 15

what is the advertising technique of REPETITVE?

Answer 15

-repeats the name of the product ten or twenty times during a one minute commercial.

Question 16

what is the advertising technique of INFORMATIVE?

Answer 16

-presenting useful and detailed information on a product along with factual information (such as a statistic) to help the consumer make a decision.

Question 17

what is the advertising technique of BIOLOGICAL APPEAL?

Answer 17

-Focuses on the consumers basic need for health and security.

Question 18

what is the advertising technique of EMOTIONAL APPEAL?

Answer 18

-Direct emotion: tells consumer how to feel
-Transform emotion: use of humor

Question 19

define Ethics.

Answer 19

the study of standards of conducts and moral judgement (what’s right and wrong).

Question 20

WHAT IS AIDA CUH ?!?!? 🗣🗣🗣

Answer 20

-attract Attention
-gain Interest
-build Desire
-get Action

Question 21

Attention (AIDA)

Answer 21

-attract attention via sound, unusual visuals, or a SEXY PERSON LOL! xD
-good image(s) or headlines

Question 22

Interest (AIDA)

Answer 22

-Simple, message is clear
-Make people want to watch, read, or listen to your ad.

Question 23

Desire (AIDA)

Answer 23

-Make the consumer want your product
-Sets up a problem that the product solves

Question 24

Action (AIDA)

Answer 24

-Summarize the reasons to buy
-encourage consumer to find out more about the product
-make the consumer want to purchase NOW