Marketing test 🗣

Question 1

what three things can be apart of a competitive image

Answer 1

-Brand name
-logo/trademark
-slogan

Question 2

what 3 factors can a target market be identified by?

Answer 2

-Demographics
-Customer needs
-Geographic and Lifestyle factors

Question 3

define target market

Answer 3

a specific group of people you are aiming to sell your product to.

Question 4

what is market segmentation?

Answer 4

the process of one main market breaking up into little sections

Question 5

what is the marketing process?

Answer 5

Fine a need/want, conduct research, design a product to meet the need based on research, set a price and product testing, determine a brand name package and logo, select a distribution system, design a promotional program, build a relationship with customers.

Question 6

THE MARKETING FUNCTION: Marketing involves:

Answer 6

planning, pricing, promotion, distribution, research

Question 7

what do marketing campaigns respond to?

Answer 7

-Demographics
-New competition
-Social and cultural change
-Emerging technologies

Question 8

what are the two main functions of marketing?

Answer 8

-Helps a business determine its target market
-Gives consumers what they want

Question 9

NAME THE 4PS

Answer 9

Product: quality, design
Place: direct, indirect, and specialty channels
Price: respond to demand.
Promotion: attempts to sell a product.
AIDA:
attract Attention
hold Interest
arouse Desire
take Action to close the sale
and good PR

Question 10

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