Tutorial 6 - Cognition and language

Question 1

how does the way a problem is presented change behavior (Ie. framing)?

Answer 1

• people are afraid of and motivated by loss –> people are not risk averse and not loss averse
• ie. most people will avoid risk when seeking to reduce loss (ie. lives, money), but people will prefer risk when seeking to gain things (lives, money etc.)

Question 2

changing the surface structure of the language in order to change the impact of what you’re saying on another person - this is a definition of what?

Provide examples?

Answer 2

doublespeak

ie. preemptive counterattack instead of attack

automative internist instead of car mechanic