Tourists’ Decision Making Process

Question 1

is a very significant piece of information
for the tourism industry

Answer 1

Tourist Decision Making Process

Question 2

There are a number of frameworks that explained this
process

Answer 2

Schmoll, Matheison and
Wall, and Hansal and Eiselt.

Question 3

A five-stage model of travel-buying behavior. Similar to the Schmoll model, their
model also identifies four interrelated factors which includes:
1. Tourist Profille
2. Tourist Awareness
3. Destinations Resources and Characteristics
4. Trip Features

Answer 3

Matheison and Wall

Question 4

A desire to travel is felt and reasons for and against that desires are weighed.

Answer 4

Felt need of travel and desire

Question 5

Potential tourists utilize travel intermediaries, brochures and advertisements as well as friends, relatives and experienced travelers. This information is evaluated against both economic and factors such as accessibility
and alternatives.

Answer 5

Information and Evaluation

Question 6

Stage advancement occurs with destinations, mode of
travel, accommodations and activities being selected.

Answer 6

Travel Decision

Question 7

Travel takes place once bookings are made and clothing
and equipment are arranged.

Answer 7

Travel Preparation and Travel Equipment

Question 8

During and after travel the overall experience is evaluated
and the results influence subsequent travel decisions.

Answer 8

Travel Satisfaction Evaluation

Question 9

provided a simple explanation of the decision-making process of tourists. This process is divided into two phases.
Models describing tourist decision-making process would make a long list. They
have basically the same purpose and that is to guide the tourism industry in
understanding how tourist get motivated in traveling, what things influence or
discourage them to travel, and where they get information, and purchase their
selected product. In short, these models have two fundamental roles: to identify
factors that influence the decision making of the tourists and to enumerate the
stages of their decision making.

Answer 9

Hansal and Eiselt

Question 10

where travelers decide on the basic parameters
concerning their trip. Decisions in this phase are made at home, usually
over a significant amount of time prior to modification or completely
revamped.

Answer 10

Planning Phase

Question 11

during which details are decided. This phase covers
modifications made during advertised in brochures that travelers obtained
from tourist information centers or decision to stay at a hotel whose
services are announced on a billboard.

Answer 11

Modification Phase

Question 12

emphasizes four successive fields which he believed exert
influences on the decision of tourists (Cooper and Fletcher, 1993).

Answer 12

Schmoll Model

Question 13

What are the 4 fields in Schmoll Model

Answer 13

1. Travel Stimuli
2. Personal and social determinants
3. External Variables
4. Characteristics and Features of the service

Question 14

These comprise external stimuli that can awaken an
individual’s desire or need to travel in the form of promotional
stimulations, personal and trade recommendations.
Examples: advertising and promotion, travel literature,
suggestions, reports from other travelers, travel trade
suggestions and recommendations

Answer 14

Field 1. Travel Stimuli

Question 15

These determine customer goals in the form of travel desires
and expectations and the objective and subjective risks
thought to be connected with travel.
Examples: socio-economic status, personality features, social
influences and aspirations, attitudes and values, motivations,
desires, needs and expectations

Answer 15

Field 2. Personal and Social determinants

Question 16

These involve the prospective traveler’s confidence in the
service provider, destination image, past experience and cost
and time constraints.
Examples: Confidence in travel trade intermediary,
destination service, previous travel experience, assessment of
objectives, subjective risks, constraints in time, cost, etc.

Answer 16

Field 3. External Variables

Question 17

These also have a bearing on the decision and its outcome.
Examples: cost/value relations, attractions/amenities offered,
range of travel opportunities, quality / quantity of travel
information, type of arrangement offered

Answer 17

Field 4. Characteristics and features of the service