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THC 20 - UNIT 4 > Tourist Typologies > Flashcards

Tourist Typologies Flashcards

1
Q

refer to classifications of tourist based on their behavior. It is an indicator of how
marketers have relied on understanding their consumers through their behavior.

A

Tourist Typologies

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2
Q

Stanley Plog classified tourists along a continuum with allocentric on one end
and psychometrics on the other end.

A

Plog’s Psychocentric-Allocentric Model

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3
Q

Seeks Adventures

A

Allocentric

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4
Q

seek the comforts of familiar surroundings in their tourism
experiences

A

Psychocentric

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5
Q

is the third type of travelers according to Stanley Plog. Centrics occupy
a psychological middle ground between Dependables and Venturers. Most
travelers fall into this category. They like a little adventure in their lives but not
too much.

A

Centrics

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6
Q

Eric Cohen categorized tourists into four: organized mass tourist, individual
mass tourist, the explorer and the drifter. This is similar to Plog’s model wherein
psychocentrics are further divided into organized and individualized and the
allocentrics into explorers and drifters.

A

Cohen’s Tourist Typology

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7
Q

Cohen’s tourist Categories

A
  1. The organized mass tourist
  2. The individual mass tourist
  3. The Explorer
  4. The drifter
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8
Q

This survey done in the United Kingdom in 2005 has a more general approach
to classifying tourists into adventurers, worriers, dreamers, economizers and
indulgers. These are based on how tourists perceive traveling.

A

Global Travel Survey

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9
Q

UK Global Travel Survey Tourist Classification

A
    1. adventurers - are motivated to seek new experiences
    2. Worriers - suffer considerable anxiety about traveling
    3. dreamers - are fascinated by travel
    4. Economizers - they travel primarily because they need a break
    5. Indulgers - like to be pampered
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10
Q

Pearce developed 15 traveler categories based on the major role-related behaviours

A

Pearce’s Travel Category

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11
Q

Major role-related Behaviors for 15 Traveler Categories.

A
  1. Tourist
  2. Traveler
  3. Holidaymaker
  4. Jetsetter
  5. Businessperson
  6. Migrant
  7. Conversationist
  8. Explorer
  9. Missionary
  10. Overseas Student
  11. Anthropologist
  12. Hippie
  13. International Athlete
  14. Overseas Journalist
  15. Religious Pilgrims
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12
Q

Takes photos, buys souvenirs, goes to famous places, stays briefly in one place, does
not understand the local people

A

Tourist

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13
Q

Stays briefly in one place, experiments with local food, goes to famous places, takes
photos, explores privately

A

Traveler

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14
Q

Takes photos, goes to famous places, is alienated from society, buys souvenirs,
contributes to the visited economy

A

Holidaymaker

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15
Q

Lives a life of luxury, is concerned with social status, seeks sensual pleasures, prefers
interacting with people of his/her own kind

A

Jetsetter

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16
Q

Concerned with social status, contributes to the economy, does not take photos,
prefers interacting with people of his/her own kind, goes to famous places

A

Businessperson

17
Q

Has language problems, prefers interacting with people of his/her own kind, does not
understand the local people, does not live a life of luxury, does not exploit local people

A

Migrant

18
Q

Interested in the environment, does not buy souvenirs, does not exploit the local
people, explores places privately, takes photos

A

Conversationist

19
Q

Explores places privately, is interested in the environment, takes physical risks, does
not buy souvenirs, keenly observes the visited society

A

Explorer

20
Q

Does not buy souvenirs, searches for the meaning of life, does not live a life of luxury,
does not seek sensual pleasures, keenly observes visited society

A

Missionary

21
Q

Experiments with local food, does not exploit the local people, takes photos, keenly
observes the visited society, takes physical risks

A

Overseas Student

22
Q

Keenly observes the visited society, explores privately, is interested in the
environment, does not buy souvenirs, takes photos

A

Anthropologist

23
Q

Does not buy souvenirs, does not live a life of luxury, is not concerned with social
status, does not take photos, does not contribute to the economy

A

Hippie

24
Q

Not alienated from own society, does not exploit the local people, does not understand
the local people, explores places privately, searches for the meaning of life

A

International Athlete

25
Q

Not alienated from own society, does not exploit the local people, does not understand
the local people, explores places privately, searches for the meaning of life

A

Overseas Journalist

26
Q

Searches for the meaning of life, does not live a life of luxury, is not concerned with
social status, does not exploit the local people, does not buy souvenirs

A

Religious Pilgrims

27
Q

Searches for the meaning of life, does not live a life of luxury, is not concerned with
social status, does not exploit the local people, does not buy souvenirs

A

Market Segmentation

28
Q

is sort of grouping people with the same characteristics such as
geographic, demographic, psychographic and product-related characteristics.

A

Segmentation

29
Q

Tourist Market Segmentation

A

Geographic Segmentation
Demographic Segmentation
Psychographic Segmentation
Product-related

30
Q

Grouping of potential tourist is based on their
location
Example: Markets from Japan, China, Europe

A

Geographic Segmentation

31
Q

Grouping is based on the tourist’s gender, age,
ethnicity, occupation, education, income,
household size and family situation.
Example: Senior Travel Market; Family; Single
Women; Yuppies

A

Demographic Segmentation

32
Q

Grouping is based on how tourists live and on their
priorities and interests
Example: allocentric, psychocentric

A

Psychographic Segmentation

33
Q

Grouping of tourists is based directly on what they
want and need in a particular good or service.
Example: Food Tourist, Adventurers,
Ecotourist

A

Product-Related

THC 20 - UNIT 4 (6 decks)

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