Crompton’s Push-and-Pull Model Flashcards
This model emphasizes that the choice of destination of a tourist is driven by two
forces: push and pull.
Crompton’s Push and Pull Model
refers to the motivations created within the
individual
Push
are motivations induced by attributes of a destination.
Pull
refers to a
general desire to go and be somewhere else, without specifying where that
may be. Kozal pointed out that these are intangible, intrinsic desires of a
tourist to go on vocation (Hansal and Eiselt, 2004)
Push
refers to the tangible
characteristics or attributes of a destination that are primarily related to
its perceived attractiveness.
Pull
This push-and-pull model was exemplified by ________________ (cited in Hansal and
Eiselt, 2004), in an advertisement directed towards potential tourists showing
sunny beaches with sunbathers. The advertisement promotes a specific location
and generates a push force that attempts to pry potential tourists out their
homes.
Lundberg
PULL FACTORS
IMAGE
PEACE AND QUITE
CULTURE
PRICE
WEATHER
PUSH FACTORS
ESCAPE
FUN AND ENJOY
FAMILY
SOCIALISING
EGO