TOURISM PLANNING Flashcards
NEAR BODIES OF WATER
AROUND THE CULTIVATED LAND
PRE SPANISH COLONIAL ERA
KING PHILIP II
LAWS OF THE INDIES
PLAZA COMPLEX
SPANISH COLONIAL ERA
_______ is the process of setting goals, selecting alternative courses or action to achieve those goals, implementing the chosen alternative and evaluating the choices to find out if it is successful.
Planning
Process of coordinating land use planning, economic development and community participation to develop or improve tourism in a nation, region and /or a destination.
Tourism Planning
A plan that outlines how a location will serve visitors, adapt to their growing numbers, and protect local cultures and environments in a sustainable manner
Tourism Development Plan
To avoid eventual decline of a destination
A tourism plan and development program can provide guidelines for areas, in which the government and the private sectors, with little or no experience, on how to develop these areas
A tourism plan is necessary to coordinate the different sectors to better service the needs for tourism and the general public
Through an integrated tourism plan, the various direct and indirect economic benefits of tourism can be achieved
THE NEED FOR TOURISM PLANNING
Enhanced visitor satisfaction
Better business and improved economy
Sustainable resource use
Community integration
GOALS FOR DEVELOPMENT
Continuous and Flexible Approach
Systems Approach
Comprehensive Approach
Integrated Approach
Environmental and Sustainable Development Approach
Community Approach
Implementable Approach
TOURISM PLANNING APPROACHES
International Level
National Level
Regional Level
Sub-regional Level
TOURISM LEVELS OF DEVELOPMENT
Concerned mostly with:
a)International transportation services
b)The flow and tour programming of tourists among different countries
c)Complementary development of major attraction features and facilities in nearby countries
d)Multi-country marketing strategies and promotion programs
INTERNATIONAL LEVEL
Elements:
a.Tourism Policy and physical Structure
b.Accommodation and other facilities and services required
c.Major routes in the country and regional connections
d.Tourism organizational structures, legislation and investment policies
e.Tourism marketing strategies and promotion programs
f.Socio-cultural, environmental, and economic considerations and impact analysis
g.National level implementation techniques, including staging of development and short-term development strategy and project planning
NATIONAL LEVEL
Elements:
a.Regional Policy
b.Access and internal transport network
c.Type of location and tourism attraction
d.Location of tourism development
e.Tourist accommodation and other tourist facilities
f.Regional level education
g.Marketing strategies
h.Organizational structures, legislation, regulations, and investment policies
i.Implementation techniques including staging of development, project programming and regional zoning regulation
REGIONAL LEVEL
Components:
a.Attraction features
b.General location of accommodation and other tourist facilities and services
c.Access to sub-region
d.Internal transportation network and other infrastructure considerations
e.Institutional factors
SUB-REGIONAL LEVEL
TYPES OF TOURISM PLANNING
*Land Use Planning
*Facility Site Planning
*Facility Design
*Special Studies
- Tourist
Appeal - Accessibility
- Activities /
Products - Facilities and
Services
Tourist
Attractions
- Transportation
- Tourism
Service
Facility - Infrastructure
Facilities
DATA USED IN TOURISM DEVELOPMENT PLANNING
Socio-Economic Data
Land Use
Infrastructure
Tourist Attractions / Destinations
Visitors
Total Number
of Visitors
* Target Market
* Market
Segmentation
* Positioning
and Branding
Market /
Visitors
Economic and social infrastructure
supports the tourism industry
Make a list
of infrastructural facilities and map their locations and extensions of any infrastructure
Infrastructure
Conduct interview surveys
at major entry points (airport and seaport)
Visitor profiles
can be analyzed from reviewing the questionnaire survey.
Data from
accommodation establishments
Keep track of
tourism service industries
Visitors
Cities and municipalities may prefer to have more detailed types and categories for their respective tourist attractions.
Tourist Attractions / Destinations
TYPES AND CATEGORIES OF TOURIST ATTRACTIONS
Nature
History and Culture
Industrial Tourism
Sport and Recreational Facilities
Shopping
Customs and Tradition